COMMERCIAL & SALES SUPPORT

In-Market | Conversion | Performance

We support commercial teams, distributors and partners by ensuring brands are equipped with the right narratives, tools and programs to succeed in-market. This work strengthens sell-in, supports velocity and aligns advocacy with commercial goals. The result is clarity and consistency that enables effective sales performance without diluting brand equity.

This includes:

• Distributor and partner strategy and alignment

• Sales narrative and commercial storytelling tools

• Trade presentation development (pitch decks, sell-in materials)

• Account prioritisation and commercial planning

• Menu placement and on-trade conversion strategy

• Advocacy integration into sales processes

• Performance tracking (rate of sale, distribution, velocity)

• Commercial optimisation and iteration planning